Walk In, Feel At Home: The Alcobrands In Good Company Bar
As soon as you stepped into the Brussels Bar Show, our In Good Company Bar was impossible to miss. It was the first stop for anyone looking to dive into the event with a drink in hand and a welcoming atmosphere all around. The moment you walked up, you were greeted with an array of expertly crafted cocktails, all featuring the finest brands from our portfolio.
The "Alcobrands, In Good Company®" Experience
On the first floor, we invited guests into our In Good Company Experience Room , a more intimate space, designed to slow things down and dive deeper into what we do best.
The journey started with Antica Formula, showcasing the timeless roots of vermouth. Then came Maker’s Mark, paired with smoked beef jerky from the grill masters at Black Smoke, bold, rich, and a real crowd favourite.
Thomas Henry Watermelon added a juicy, refreshing twist, a little sweet, a little surprising, and definitely unforgettable. For the peat lovers, we poured Laphroaig and paired it with handmade chocolate by Belgian chocolatier Maxime Pliester , a daring match that had people talking.
Aperiniets brought the non-alcoholic apero spirit home with a fresh, Belgian touch, while Suntory Whisky offered a moment of calm and precision, straight from Japan. And of course, Tito’s Handmade Vodka – for dog people brought the fun (and a few laughs), proving that good spirits come with good stories.
And to wrap things up, we turned up the volume in the Shot Kot — a lively last stop where Molinari, Safari, Fernet Branca, Limoncello di Capri, and friends brought the party. The perfect way to end the tour: bold flavours, big laughs, and a shot (or two) to remember it all by.
Thank You for Being in Good Company
A heartfelt thank you to everyone who made this first edition of the Brussels Bar Show one to remember — from the passionate visitors who brought the energy, to the organisers who pulled off an incredible event. And of course, a big shoutout to our amazing partners and the entire Alcobrands team, whose creativity, commitment, and good vibes made it all come to life. We couldn’t have done it without you — here’s to many more In Good Company moments ahead. Cheers!
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