Rémy Cointreau appoints Alcobrands as exclusive distributor in Belgium & Luxembourg
Alcobrands is proud to announce its appointment as the exclusive distributor for Rémy Cointreau in Belgium and Luxembourg. The French family owned spirits group, owner of brands such as Rémy Martin, Cointreau, The Botanist, Bruichladdich and Louis XIII, has chosen Alcobrands to lead the next chapter of its development strategy across the BELUX market.
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Rémy Cointreau appoints Alcobrands as exclusive distributor in Belgium & Luxembourg
Alcobrands is proud to announce its appointment as the exclusive distributor for Rémy Cointreau in Belgium and Luxembourg. The French family owned spirits group, owner of brands such as Rémy Martin, Cointreau, The Botanist, Bruichladdich and Louis XIII, has chosen Alcobrands to lead the next chapter of its development strategy across the BELUX market.
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Rémy Cointreau appoints Alcobrands as exclusive distributor in Belgium & Luxembourg
Alcobrands is proud to announce its appointment as the exclusive distributor for Rémy Cointreau in Belgium and Luxembourg. The French family owned spirits group, owner of brands such as Rémy Martin, Cointreau, The Botanist, Bruichladdich and Louis XIII, has chosen Alcobrands to lead the next chapter of its development strategy across the BELUX market.
We are the people of Alcobrands!
The people behind every bottle, every partnership and every success.
Proximo Spirits x Alcobrands!
A new chapter for Alcobrands — one we’re proud to write together with Proximo Spirits.
Alcobrands appointed exclusive distributor for Sheridan’s in Belgium and Luxembourg
Alcobrands is proud to announce its appointment as the exclusive distributor for Sheridan’s in Belgium and Luxembourg. This new chapter further strengthens the long standing partnership with Casa Redondo following the successful introduction and growth of Licor Beirão and Safari in the BELUX markets.
A Sunday of Culinary Art and Champagne Elegance.
The Belgian icon Filliers Distillery joins the Alcobrands Family
We are proud to welcome the iconic Filliers Distillery to the Alcobrands portfolio starting 12 January. A partnership built on shared values and a mutual ambition to grow.
The Official Start of a New Partnership
A shared kickoff moment to connect, learn and look ahead together.
Jim Beam: The Timeless Spirit of American Bourbon
A Classic That Continues to Lead
For more than two centuries Jim Beam has stood as one of the most iconic names in the world of bourbon. It is a brand built on heritage family craft and a commitment to quality that has never wavered.
Porto, Port & Pure Magic!
A heartfelt thank you to Sogrape for inviting the full Alcobrands team to Porto. Together we immersed ourselves in the city’s vibrant heartbeat, the legacy of Sandeman, and the unforgettable magic of port. It was more than a trip – it was a celebration of craftsmanship, culture, and connection.
Two Worlds, One Passion: A Stirring Journey at Whisky Festival Ghent
From October 3rd to 5th, the historic city of Ghent once again sets the stage for the annual Whisky Festival, a celebration of craftsmanship, character, and community.
The Yamazaki 18 YO Takes the Crown
Great news from the world of whisky: The Yamazaki 18 YO has been awarded Supreme Champion at the International Spirits Challenge 2025.
Safari & FUNKIN Bring the Fun to Hype’O Dream
Hype’O Dream 2025 was buzzing! With Safari and FUNKIN’s eye-catching activations, visitors enjoyed a perfect blend of fun, flavor and unforgettable moments that made this edition one to remember.
The Don walks in. Sandeman joins Alcobrands!
We are proud to announce that Sandeman, one of the world’s most iconic port and sherry houses, is now part of the Alcobrands portfolio.
Limoncello Dicapri: A Taste of Italian Summer on the Canals of Amsterdam
On Tuesday, July 29, the spirit of Capri drifted into the heart of Amsterdam. Limoncello Dicapri, joined by eight local influencers, hosted an enchanting summer afternoon that brought La Dolce Vita to life along the city’s iconic canals — all dressed in elegant Italian white with a refreshing hint of lemon.
The Art of Rarity: Bowmore ARC-54 Sets a New Standard in Brussels
On 28 May, Alcobrands hosted an exclusive event in Brussels to unveil one of the most remarkable releases in Bowmore’s storied history: the Bowmore ARC-54. This ultra-rare single malt whisky, developed in collaboration with Aston Martin, represents a striking fusion of tradition, innovation and design.
Żubrówka: A 500-Year Legacy of Tradition and Taste
Żubrówka Bison Grass Vodka stands as a testament to centuries of tradition and craftsmanship. With origins tracing back to the 15th century, it is often hailed as the world's first flavored vodka. The Polish nobility of that era believed that adding a blade of bison grass to their vodka not only enhanced its flavor but also imbued it with strength and vitality, qualities they attributed to the bison themselves
Sooo Goodini: Granini Gets a Fresh New Look
Same Delicious Taste, Brand-New Vibes
At Granini, fruit juice is more than just a drink. It’s a moment of joy, a burst of flavor and a little spark of sunshine in your day. Now, your favorite fruity companion is getting a fresh new look!
A Burst of Freshness Since 1796: The Story of Get 27
The iconic mint liqueur that keeps it cool in every generation
You may recognize it by its signature green glow or the crisp coolness that lingers long after the first sip. Get 27 is more than just a mint liqueur. It’s a French icon, passed down through centuries and reinvented by each new wave of taste-makers and partygoers. At Alcobrands, we’re proud to bring this bold spirit to a new generation of life enjoyers.
Welcome to the Clan – Discover the Spirit of Clan Campbell
At Alcobrands, we proudly welcome a whisky that embodies the bold spirit, rich history, and noble traditions of Scotland: Clan Campbell. Known as The Noble Scotch Whisky, Clan Campbell invites both long-time enthusiasts and new explorers into a legacy rooted in bravery and character.
Welcome to the Clan isn’t just a tagline, it’s an invitation. A call to those who value authenticity, camaraderie and the courage to stand out.
It’s Paloma Week with Thomas Henry!
Paloma Week is on, powered by Thomas Henry.
We’re grabbing summer by the grapefruit, because Paloma Week is in full swing at some of the most exciting bars across Belgium and the Netherlands. Juicy vibes, salty rims, and bold sips take over the scene — and yes, it tastes as good as it sounds.
El Jefes Cocktails: Small Bar, Big Spirit
There are cocktail bars, and then there’s Belgium’s smallest — and arguably most spirited — mobile cocktail bar: El Jefes Cocktails. Led by the ever-energetic Jef Berben, this pint-sized powerhouse recently teamed up with Alcobrands for a series of unforgettable moments that proved once again: great things come in small (shaken) packages.
Laphroaig: A Journey Through Scotland’s Rugged Spirit
At Alcobrands, we’re passionate about bringing the world’s most iconic spirits to life — and few embody rugged authenticity quite like Laphroaig. About a month ago, we had the pleasure of showcasing this legendary Islay single malt at the Brussels Bar Show, offering visitors an unforgettable dive into Scotland’s wild beauty and whisky-making heritage.
Meet Aperiniets – The Aperitivo, Reinvented
Say hello to Aperiniets – the latest addition to our portfolio, and your new favorite alcohol-free aperitif. Bold in flavor, light in spirit, and unmistakably stylish, Aperiniets proves that you don’t need alcohol to raise the bar.
Introducing Nobeltje – A Taste of Ameland Tradition
We’re proud to welcome a new gem to our portfolio: Nobeltje. This iconic Dutch herbal liqueur, with its warm flavors and rich heritage, is more than just a drink – it’s a story passed down through generations.
Licor Beirão – Portugal’s Heart in a Glass
We’re excited to introduce another legend to the Alcobrands family: Licor Beirão – Portugal’s beloved national liqueur. With its unmistakable flavor and rich backstory, this is more than a drink. It’s pure Portuguese soul.
Fine Fleur x Abelé 1757: An Exclusive Champagne Lunch
On April 2nd, 2025, Fine Fleur in Antwerp hosted a unique and intimate lunch in collaboration with the historic Champagne House Abelé 1757. Set in the refined atmosphere of the 1 Michelin-starred and Gault&Millau 16/20 restaurant, guests enjoyed an afternoon where top gastronomy met exceptional champagne.
Thomas Henry debuts VIVID WATERMELON – A Limited Edition for the Summer
To celebrate its 15th anniversary, premium mixer brand Thomas Henry is launching a true category innovation: VIVID WATERMELON – Limited Edition exclusively in the iconic Thomas Henry 0,2l premium glass bottle
Coining new friendships: a night with Fernet-Branca
Italian restaurant CiPiaCe Brussels was buzzing with good vibrations late November ‘24, as the Belgian Fernet-Branca Coin made its shiny debut.
Alcobrands at Brussels Bar Show: Where Great Brands Meet Even Greater Company
On March 30 & 31, we joined the very first edition of the Brussels Bar Show — and what a weekend it was. From start to finish, the energy was right, the drinks were flowing, and we were proud to bring our In Good Company spirit to life in the middle of the Belgian bar scene.
Alcobrands Innovation Day 2025: A Day of Inspiration and Discovery
On Friday, March 21, 2025, the entire Alcobrands team gathered at the prestigious Hotel Amigo in Brussels for a day dedicated to innovation, exploration, and inspiration: Innovation Day. This special event provided the perfect opportunity to discover and taste our newest brands while immersing ourselves in their unique stories and USPs.
A New Chapter in Elegance: Welcoming Camus Cognac to Alcobrands
At Alcobrands, we believe in the power of exceptional experiences. Our journey has always been about discovering and sharing the finest beverages with the world. Today, we are thrilled to announce a new chapter in our story—a chapter that brings the timeless elegance of Camus Cognac into our distinguished portfolio.
An Onboarding Adventure: Team AB NL at Thomas Henry’s Berlin Headquarters
Some journeys are more than just trips, they’re transformative experiences. That’s exactly what our Sales Team NL discovered during an exciting onboarding with Thomas Henry in Berlin. The city’s electric vibe, paired with Thomas Henry’s unwavering dedication to premium mixers, set the perfect backdrop for two days of learning, tasting, and elevating our craft.
Celebrating Gender Equality at Alcobrands: A 50/50 Balance
Last Saturday, on March 8th, the world celebrated International Women's Day. A moment to recognize the achievements, contributions, and impact of women everywhere. At Alcobrands, gender equality isn’t just a goal; it’s a reality. We take pride in maintaining a 50/50 gender balance within our company, ensuring that both men and women have equal opportunities to thrive.
Hibiki Japanese Whisky: A Symphony of Flavors and Craftsmanship
Few whiskies in the world evoke as much elegance and artistry as Hibiki Japanese Whisky. A flagship blend from Suntory, Hibiki is a shining example of Japan’s meticulous approach to whisky-making. Since its debut in 1989, it has consistently set the standard for Japanese whisky, earning numerous accolades and captivating connoisseurs worldwide.
Hand-dipped in excellence. The story of Maker’s Mark.
Maker’s Mark is an American standard-bearer. This Kentucky bourbon has been topping the shelves of the best bars since it was launched 70+ years ago. We could wax poetically about the world’s first premium refined bourbon, but this one prefers to always give it to you straight. Here’s what you need to know.
In good company & a fresh look
Alcobrands is proud to launch a refreshed online space for our close-knit family of brands. The new Alcobrands site has donned a custom suit and is ready to fully serve the Alcobrands experience we are known for offline: building quality connections, sharing personal stories and our unmatched savoir-faire when it comes to the drinks industry. Here’s what’s new.
Rare gem whisky: Alcobrands exclusives
Some drinks just taste better when they’re hard to get. Alcobrands proudly represents a curated, limited selection of luxury whiskies, each a masterpiece of craft, history and flavour.