Rémy Cointreau appoints Alcobrands as exclusive distributor in Belgium & Luxembourg

Company

Alcobrands is proud to announce its appointment as the exclusive distributor for Rémy Cointreau in Belgium and Luxembourg. The French family owned spirits group, owner of brands such as Rémy Martin, Cointreau, The Botanist, Bruichladdich and Louis XIII, has chosen Alcobrands to lead the next chapter of its development strategy across the BELUX market.

A new step in the BELUX strategy

The appointment, announced in Paris on 15 September 2026, marks a significant milestone for Alcobrands. Rémy Cointreau selected Alcobrands for its proven track record in building premium spirits brands across key trade channels in the region, as well as its established local market knowledge and commercial structure.

A shared ambition for growth

Ian McLernon, Group Chief Markets Officer at Rémy Cointreau, points to significant potential to accelerate growth in Belgium and Luxembourg together, with Alcobrands' proven commercial execution and impactful brand storytelling seen as key to realising the long term growth ambition for the Rémy Cointreau brand portfolio.

Looking ahead together

Pascal Merchiers, Managing Director at Alcobrands, underlines that Rémy Cointreau's portfolio speaks for itself in terms of quality and heritage. The team is proud and excited to build further on such fantastic brands, and looks forward to putting its commercial expertise to work to grow their presence in Belgium and Luxembourg.

If you are interested in the Rémy Cointreau portfolio or would like pricing and additional information, feel free to send us an email. We will be happy to assist you.

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