In good company & a fresh look

Events

Alcobrands is proud to launch a refreshed online space for our close-knit family of brands. The new Alcobrands site has donned a custom suit and is ready to fully serve the Alcobrands experience we are known for offline: building quality connections, sharing personal stories and our unmatched savoir-faire when it comes to the drinks industry. Here’s what’s new.

Your time is of the essence, so from now on you’ll find an easy overview of our main services, portfolio and sip-sized news as soon as you land on the homepage. But there’s more to taste yet.

Get to know us (better)

With over 15 years of experience as preferred partner to emerging and legendary brands in the drinks industry, there’s a lot of history to share. On our new About page, you’ll get the exact recipe behind what makes us tick and you can put a face to a few of the names that drive our team forward.

The family’s all here

Our all-new brand page gives you the data and an instant overview of all the brand family members we get to work with each day. From Abélé to Zubrowka, it’s never been easier to see how your brand could fit into this curated line-up.

The stories we could tell…

… Will be the ones we actually share. On our Stirring Stories page, you can dive headfirst into the events, news, interviews, insights and more that we can’t wait to dish out. A space to watch and return to as our library is topped up along the way.

Join us In Good Company

Finding out who we are on the lookout for has never been easier, head to the Careers page for an up-to-date overview of job openings and apply immediately. We can’t wait for you to join us.

Once you’ve completed your first look, why not get in touch? Click the Contact page to connect with our team and tell us what you’re looking for right now.

At Alcobrands, we’re passionate about bringing the world’s most iconic spirits to life — and few embody rugged authenticity quite like Laphroaig. About a month ago, we had the pleasure of showcasing this legendary Islay single malt at the Brussels Bar Show, offering visitors an unforgettable dive into Scotland’s wild beauty and whisky-making heritage.

Safari & FUNKIN Bring the Fun to Hype’O Dream

Hype’O Dream 2025 was buzzing! With Safari and FUNKIN’s eye-catching activations, visitors enjoyed a perfect blend of fun, flavor and unforgettable moments that made this edition one to remember.

El Jefes Cocktails: Small Bar, Big Spirit

There are cocktail bars, and then there’s Belgium’s smallest — and arguably most spirited — mobile cocktail bar: El Jefes Cocktails. Led by the ever-energetic Jef Berben, this pint-sized powerhouse recently teamed up with Alcobrands for a series of unforgettable moments that proved once again: great things come in small (shaken) packages.

Fine Fleur x Abelé 1757: An Exclusive Champagne Lunch

On April 2nd, 2025, Fine Fleur in Antwerp hosted a unique and intimate lunch in collaboration with the historic Champagne House Abelé 1757. Set in the refined atmosphere of the 1 Michelin-starred and Gault&Millau 16/20 restaurant, guests enjoyed an afternoon where top gastronomy met exceptional champagne.

Coining new friendships: a night with Fernet-Branca

Italian restaurant CiPiaCe Brussels was buzzing with good vibrations late November ‘24, as the Belgian Fernet-Branca Coin made its shiny debut.

Two Worlds, One Passion: A Stirring Journey at Whisky Festival Ghent

From October 3rd to 5th, the historic city of Ghent once again sets the stage for the annual Whisky Festival, a celebration of craftsmanship, character, and community.

It’s Paloma Week with Thomas Henry!

Paloma Week is on, powered by Thomas Henry.

We’re grabbing summer by the grapefruit, because Paloma Week is in full swing at some of the most exciting bars across Belgium and the Netherlands. Juicy vibes, salty rims, and bold sips take over the scene — and yes, it tastes as good as it sounds.