Two Worlds, One Passion: A Stirring Journey at Whisky Festival Ghent

Events

From October 3rd to 5th, the historic city of Ghent once again sets the stage for the annual Whisky Festival, a celebration of craftsmanship, character, and community.

Go Beyond the Dram with Alcobrands

This year, Alcobrands invites whisky lovers to go beyond the dram with two exclusive masterclasses, each designed to deepen your understanding and appreciation of the spirit. Led by expert brand ambassadors, these sessions offer a rare opportunity to explore iconic distilleries, taste exceptional expressions, and connect with the stories behind the labels. Whether you’re drawn to the elegance of Japanese whisky or the smoky soul of Islay, these masterclasses promise a journey that stirs both palate and passion.

House of Suntory Masterclass – 12:00, 5th of October

Led by our passionate brand ambassador Michaël Yona-Costa, this session unveils the elegance and precision of Japanese whisky-making. Guests will explore a curated range featuring three iconic expressions:

Hakushu – A fresh and gently smoky single malt crafted in the mountain forests of Mt. Kaikomagatake. Known for its herbal notes and crisp character, Hakushu reflects the purity of Japan’s Southern Alps and the artistry of high-altitude distillation.
Yamazaki – Japan’s first and oldest malt whisky, born in the misty valleys near Kyoto. With its multi-layered profile of fruit and Mizunara oak, Yamazaki is a benchmark of complexity and depth in Japanese single malts.
Hibiki – A harmonious blend of malt and grain whiskies, Hibiki embodies the spirit of Japanese craftsmanship. With its elegant balance and floral character, it’s a celebration of nature, tradition, and the art of blending.

Islay Masterclass – Later on 5th of October

Led by Teddy Joseph, this session explores the bold and smoky character of two legendary Islay distilleries:

Bowmore – Known for its perfectly balanced peat smoke and coastal influence, Bowmore offers a refined Islay experience with notes of sea salt, citrus, and subtle sweetness.
Laphroaig – Bold, medicinal, and unmistakably peaty, Laphroaig is a whisky that divides opinion and commands respect. Its intense character is matched only by its heritage.

An Experience Beyond the Sip

Both masterclasses offer more than just a taste — they offer insight, connection, and discovery. Whether you’re a seasoned enthusiast or a curious newcomer, these sessions promise to stir your senses and deepen your appreciation for the craft.

Seats are limited, and the experience is unforgettable.

Alcobrands is proud to launch a refreshed online space for our close-knit family of brands. The new Alcobrands site has donned a custom suit and is ready to fully serve the Alcobrands experience we are known for offline: building quality connections, sharing personal stories and our unmatched savoir-faire when it comes to the drinks industry. Here’s what’s new.

El Jefes Cocktails: Small Bar, Big Spirit

There are cocktail bars, and then there’s Belgium’s smallest — and arguably most spirited — mobile cocktail bar: El Jefes Cocktails. Led by the ever-energetic Jef Berben, this pint-sized powerhouse recently teamed up with Alcobrands for a series of unforgettable moments that proved once again: great things come in small (shaken) packages.

Laphroaig: A Journey Through Scotland’s Rugged Spirit

At Alcobrands, we’re passionate about bringing the world’s most iconic spirits to life — and few embody rugged authenticity quite like Laphroaig. About a month ago, we had the pleasure of showcasing this legendary Islay single malt at the Brussels Bar Show, offering visitors an unforgettable dive into Scotland’s wild beauty and whisky-making heritage.

Fine Fleur x Abelé 1757: An Exclusive Champagne Lunch

On April 2nd, 2025, Fine Fleur in Antwerp hosted a unique and intimate lunch in collaboration with the historic Champagne House Abelé 1757. Set in the refined atmosphere of the 1 Michelin-starred and Gault&Millau 16/20 restaurant, guests enjoyed an afternoon where top gastronomy met exceptional champagne.

It’s Paloma Week with Thomas Henry!

Paloma Week is on, powered by Thomas Henry.

We’re grabbing summer by the grapefruit, because Paloma Week is in full swing at some of the most exciting bars across Belgium and the Netherlands. Juicy vibes, salty rims, and bold sips take over the scene — and yes, it tastes as good as it sounds.

Coining new friendships: a night with Fernet-Branca

Italian restaurant CiPiaCe Brussels was buzzing with good vibrations late November ‘24, as the Belgian Fernet-Branca Coin made its shiny debut.