Safari & FUNKIN Bring the Fun to Hype’O Dream

Events

Hype’O Dream 2025 was buzzing! With Safari and FUNKIN’s eye-catching activations, visitors enjoyed a perfect blend of fun, flavor and unforgettable moments that made this edition one to remember.

Strike a Pose with Safari

Safari brought the festival to life with a vibrant photo booth activation. Attendees could capture their festival vibe in creative, colorful setups that were as playful as they were photogenic. Each snapshot was a memory in the making, perfectly blending the spirit of Hype’O Dream with Safari’s bold personality.

Shoot Your Shot with FUNKIN

Meanwhile, FUNKIN added a sporty twist with an interactive basketball activation. Festival-goers could test their skills, compete with friends, and engage in friendly challenges while enjoying the taste of FUNKIN’s refreshing RTDs. It was the perfect combination of energy, fun, and refreshment.

Festival Fun That Lasts

The Safari & FUNKIN activations weren’t just stops along the festival route—they were destinations. With photo-worthy moments, interactive games, and a lively atmosphere, they created lasting memories that festival-goers would carry long after the music faded.

Hype’O Dream 2025 proved that blending creativity, engagement, and flavor can elevate a festival experience. Safari and FUNKIN showed up, brought the fun, and left a mark that attendees won’t forget.

At Alcobrands, we’re passionate about bringing the world’s most iconic spirits to life — and few embody rugged authenticity quite like Laphroaig. About a month ago, we had the pleasure of showcasing this legendary Islay single malt at the Brussels Bar Show, offering visitors an unforgettable dive into Scotland’s wild beauty and whisky-making heritage.

Two Worlds, One Passion: A Stirring Journey at Whisky Festival Ghent

From October 3rd to 5th, the historic city of Ghent once again sets the stage for the annual Whisky Festival, a celebration of craftsmanship, character, and community.

El Jefes Cocktails: Small Bar, Big Spirit

There are cocktail bars, and then there’s Belgium’s smallest — and arguably most spirited — mobile cocktail bar: El Jefes Cocktails. Led by the ever-energetic Jef Berben, this pint-sized powerhouse recently teamed up with Alcobrands for a series of unforgettable moments that proved once again: great things come in small (shaken) packages.

In good company & a fresh look

Alcobrands is proud to launch a refreshed online space for our close-knit family of brands. The new Alcobrands site has donned a custom suit and is ready to fully serve the Alcobrands experience we are known for offline: building quality connections, sharing personal stories and our unmatched savoir-faire when it comes to the drinks industry. Here’s what’s new.

Fine Fleur x Abelé 1757: An Exclusive Champagne Lunch

On April 2nd, 2025, Fine Fleur in Antwerp hosted a unique and intimate lunch in collaboration with the historic Champagne House Abelé 1757. Set in the refined atmosphere of the 1 Michelin-starred and Gault&Millau 16/20 restaurant, guests enjoyed an afternoon where top gastronomy met exceptional champagne.

Coining new friendships: a night with Fernet-Branca

Italian restaurant CiPiaCe Brussels was buzzing with good vibrations late November ‘24, as the Belgian Fernet-Branca Coin made its shiny debut.