Laphroaig: A Journey Through Scotland’s Rugged Spirit

Events

At Alcobrands, we’re passionate about bringing the world’s most iconic spirits to life — and few embody rugged authenticity quite like Laphroaig. About a month ago, we had the pleasure of showcasing this legendary Islay single malt at the Brussels Bar Show, offering visitors an unforgettable dive into Scotland’s wild beauty and whisky-making heritage.

Immersing in Islay

Our stand wasn’t just a place to taste whisky. it was a sensory journey straight to the windswept shores of Islay. From the raw, earthy scents to the evocative landscape visuals, every detail was designed to transport guests into the heart of Laphroaig’s world. Known for its unmistakably peaty profile, Laphroaig’s bold character captivated both whisky aficionados and curious newcomers alike.

The Perfect Pairing

To elevate the experience, we partnered with Maxime Pliester of Concept Chocolate Brussels, a master of his craft, who curated an exclusive chocolate pairing. Guests discovered how artisanal chocolates can enhance Laphroaig’s robust flavors, revealing unexpected harmonies between smoky whisky and velvety sweetness. This creative fusion of Scotch and Belgian artistry was a true highlight, drawing in crowds eager to explore new tasting horizons.

A Celebration of Craft

Events like these underscore what we at Alcobrands stand for: celebrating craftsmanship, culture and unforgettable experiences. Whether through a dram of whisky or a bite of fine chocolate, we aim to connect people with authentic stories and flavors that inspire.

Relive the Magic

Couldn’t make it to the Brussels Bar Show? Don’t worry — we captured the highlights in our aftermovie! Dive back into the atmosphere and witness how we brought one of Scotland’s finest whiskies to life.

On April 2nd, 2025, Fine Fleur in Antwerp hosted a unique and intimate lunch in collaboration with the historic Champagne House Abelé 1757. Set in the refined atmosphere of the 1 Michelin-starred and Gault&Millau 16/20 restaurant, guests enjoyed an afternoon where top gastronomy met exceptional champagne.

Two Worlds, One Passion: A Stirring Journey at Whisky Festival Ghent

From October 3rd to 5th, the historic city of Ghent once again sets the stage for the annual Whisky Festival, a celebration of craftsmanship, character, and community.

El Jefes Cocktails: Small Bar, Big Spirit

There are cocktail bars, and then there’s Belgium’s smallest — and arguably most spirited — mobile cocktail bar: El Jefes Cocktails. Led by the ever-energetic Jef Berben, this pint-sized powerhouse recently teamed up with Alcobrands for a series of unforgettable moments that proved once again: great things come in small (shaken) packages.

Coining new friendships: a night with Fernet-Branca

Italian restaurant CiPiaCe Brussels was buzzing with good vibrations late November ‘24, as the Belgian Fernet-Branca Coin made its shiny debut.

In good company & a fresh look

Alcobrands is proud to launch a refreshed online space for our close-knit family of brands. The new Alcobrands site has donned a custom suit and is ready to fully serve the Alcobrands experience we are known for offline: building quality connections, sharing personal stories and our unmatched savoir-faire when it comes to the drinks industry. Here’s what’s new.

Safari & FUNKIN Bring the Fun to Hype’O Dream

Hype’O Dream 2025 was buzzing! With Safari and FUNKIN’s eye-catching activations, visitors enjoyed a perfect blend of fun, flavor and unforgettable moments that made this edition one to remember.

It’s Paloma Week with Thomas Henry!

Paloma Week is on, powered by Thomas Henry.

We’re grabbing summer by the grapefruit, because Paloma Week is in full swing at some of the most exciting bars across Belgium and the Netherlands. Juicy vibes, salty rims, and bold sips take over the scene — and yes, it tastes as good as it sounds.