An Onboarding Adventure: Team AB NL at Thomas Henry’s Berlin Headquarters

Brands

Some journeys are more than just trips, they’re transformative experiences. That’s exactly what our Sales Team NL discovered during an exciting onboarding with Thomas Henry in Berlin. The city’s electric vibe, paired with Thomas Henry’s unwavering dedication to premium mixers, set the perfect backdrop for two days of learning, tasting, and elevating our craft.

A warm welcome in Berlin

From the moment we stepped into Thomas Henry’s headquarters, we were immersed in the brand’s passion for quality. Over coffee, a quick office tour, and a casual lunch, we got a taste of the culture that drives one of the most respected names in mixers. The vibe was set, we were in for something special.

Mixing knowledge with experience

The afternoon was all about going deeper. First, we explored the brand’s strategy, and then we dove into the flavors. A sales and marketing session gave us an inside look at what makes Thomas Henry stand out in a crowded market. It’s more than just a mixer, it’s a statement, a bold approach to quality, and a fresh perspective on what premium can be.

But theory only gets us so far. That’s when Valentin Norberg and Charlie Guilliams from Bottanical by Alfonse took the experience up a notch. Their cocktail creations weren’t just drinks; they were an experience, turning our product training into a true masterclass. We didn’t just learn about the mixers, we felt them come to life in every sip, every pairing.

Berlin by night

After a quick refresh at the hotel, we hit the vibrant Berlin cocktail scene. The evening tour took us through some of the city’s most exciting bars, where we saw Thomas Henry mixers in action. It wasn’t just a tasting; it was a celebration of creativity, craftsmanship, and the artistry behind every great drink.

We left Berlin with more than just knowledge. We left inspired, ready to bring that energy back home and shake things up. The onboarding at Thomas Henry wasn’t just a training; it was an invitation to rethink how we experience, share, and elevate the world of premium mixers. And if there’s one thing we know for sure, it’s that this is just the beginning. Get in touch with our team!

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