The Don walks in. Sandeman joins Alcobrands!

Brands

We are proud to announce that Sandeman, one of the world’s most iconic port and sherry houses, is now part of the Alcobrands portfolio.

Founded in 1790 by George Sandeman, this legendary brand has built its reputation on vision, precision and a timeless sense of style. For over two centuries, Sandeman has stood at the crossroads of tradition and innovation. Known for exceptional quality and unmistakable identity, it remains a benchmark in the world of fortified wines.

At the heart of Sandeman is the Don. Introduced in 1928, this cloaked figure has become one of the most recognisable symbols in wine. Wearing a Portuguese student’s cape and a Spanish hat, he represents the fusion of cultures, the mastery of blending and ageing, and the quiet confidence of a house that speaks through character rather than noise.

A house that shaped port and sherry

Sandeman has never followed trends. It set them. From being one of the first to bottle and brand its wines to establishing a global reputation for consistency and excellence, Sandeman has helped shape how the world sees port and sherry.

The wines speak for themselves. From rich Ruby Ports and elegant Tawnies to refined Sherries aged under flor, each bottle reflects generations of knowledge passed down and continuously perfected. These are wines made with purpose. Wines that invite you to slow down and savour.

A meaningful partnership

We are grateful to Sogrape, the family-owned company behind Sandeman, for placing their trust in Alcobrands. It is a privilege to represent a brand with such strong heritage and bold presence.

We do not take that lightly. Our ambition is to honour Sandeman’s story while helping write its next chapter in the Benelux. With care, with respect and with a focus on building lasting connections between this remarkable brand and its future audience.

Welcome Sandeman!

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The Official Start of a New Partnership

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The iconic mint liqueur that keeps it cool in every generation

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