Alcobrands appointed exclusive distributor for Sheridan’s in Belgium and Luxembourg

Brands

Alcobrands is proud to announce its appointment as the exclusive distributor for Sheridan’s in Belgium and Luxembourg. This new chapter further strengthens the long standing partnership with Casa Redondo following the successful introduction and growth of Licor Beirão and Safari in the BELUX markets.

Strengthening a trusted partnership

Casa Redondo is a Portuguese family owned spirits company with a strong heritage and a portfolio of iconic brands. The collaboration with Alcobrands began with Licor Beirão and Safari and now expands with the addition of Sheridan’s. This step reflects the shared vision of both companies to build premium brands through long term collaboration and strong local execution.

An iconic global brand

Sheridan’s is instantly recognizable thanks to its iconic dual chamber bottle and unique serving ritual. The brand brings together two of the world’s most loved liqueur styles in one perfect pour combining a rich coffee liqueur infused with whiskey and a smooth white chocolate cream. Available in more than 50 markets worldwide and with a strong presence across Europe and Global Travel Retail Sheridan’s continues to build international momentum with Belgium and Luxembourg playing a key role in its next phase of growth.

Focus on growth in BELUX

The appointment underlines Casa Redondo’s ambition to accelerate Sheridan’s performance in Belgium and Luxembourg by partnering with a trusted local distributor with proven experience in developing premium spirits brands across key trade channels. Daniel Redondo CEO of Casa Redondo emphasizes that Belgium is a priority market within their European growth strategy and highlights Alcobrands’ strong track record with Licor Beirão and Safari driven by market expertise and an agile approach.

Alcobrands’ premium brand expertise

Founded in 2008 Alcobrands is a leading independent premium drinks company. Privately owned and independently spirited the company is recognized for its impact focused and professional approach to brand building supported by a strong commercial structure and deep local market knowledge. The addition of Sheridan’s further strengthens Alcobrands’ portfolio within the premium liqueur category.

Looking ahead together

Pascal Merchiers Managing Director of Alcobrands shares his enthusiasm about the appointment stating that Sheridan’s is a globally established brand with a unique proposition and exciting growth potential. Together with Casa Redondo Alcobrands looks forward to building strong commercial momentum and increasing Sheridan’s presence across Belgium and Luxembourg.

If you are interested in Sheridan's or would like pricing and additional information, feel free to send us an email. We will be happy to assist you.

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