The Official Start of a New Partnership

Brands

A shared kickoff moment to connect, learn and look ahead together.

A warm welcome in Deinze

We kicked off the day at the Filliers offices in Deinze with a warm welcome, complete with coffee and snacks. The morning began with an inspiring introduction from CEO Benoit Filliers, who shared the company’s story along with the vision and values that shape Filliers today. This was followed by a broader presentation of the team and the extensive product portfolio, highlighting the heritage, craftsmanship, and passion that define the brand.

Inside the Distillery

Next, we headed into the distillery for an in‑depth tour of the production site and bottling plant, combined with our first product deep dive, which focused on Filliers’ cream and fruit jenevers as well as their traditional advokaat. Seeing the entire process up close truly brought the brands to life and gave the Alcobrands team a deeper appreciation for the quality, expertise, and authenticity that define Filliers.

Learning, sharing and looking ahead

After a shared lunch, we continued with a second product deep dive, this time exploring Filliers’ whisky and aged jenevers. We then moved into a clear and forward‑looking presentation outlining the commercial and marketing vision for 2026. This session aligned both teams on strategy, ambitions, and future goals, reinforcing a shared commitment to growing this partnership together.

Ending on a high note

The day concluded with a fun cocktail workshop that filled the room with energy, laughter, and connection. A sincere thank you to the Filliers team for the warm welcome, the openness, and the knowledge shared throughout the day. This official kickoff was a great moment for the Alcobrands team to come together, learn, and start the new year motivated, aligned, and ready to embrace the exciting opportunities ahead.

Welcome Filliers Distillery. Welcome to good company.

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Few whiskies in the world evoke as much elegance and artistry as Hibiki Japanese Whisky. A flagship blend from Suntory, Hibiki is a shining example of Japan’s meticulous approach to whisky-making. Since its debut in 1989, it has consistently set the standard for Japanese whisky, earning numerous accolades and captivating connoisseurs worldwide.

Meet Aperiniets – The Aperitivo, Reinvented

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Welcome to the Clan isn’t just a tagline, it’s an invitation. A call to those who value authenticity, camaraderie and the courage to stand out.

Hand-dipped in excellence. The story of Maker’s Mark.

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A Burst of Freshness Since 1796: The Story of Get 27

The iconic mint liqueur that keeps it cool in every generation

You may recognize it by its signature green glow or the crisp coolness that lingers long after the first sip. Get 27 is more than just a mint liqueur. It’s a French icon, passed down through centuries and reinvented by each new wave of taste-makers and partygoers. At Alcobrands, we’re proud to bring this bold spirit to a new generation of life enjoyers.

An Onboarding Adventure: Team AB NL at Thomas Henry’s Berlin Headquarters

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Rare gem whisky: Alcobrands exclusives

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The Don walks in. Sandeman joins Alcobrands!

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The Yamazaki 18 YO Takes the Crown

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Żubrówka: A 500-Year Legacy of Tradition and Taste

Żubrówka Bison Grass Vodka stands as a testament to centuries of tradition and craftsmanship. With origins tracing back to the 15th century, it is often hailed as the world's first flavored vodka. The Polish nobility of that era believed that adding a blade of bison grass to their vodka not only enhanced its flavor but also imbued it with strength and vitality, qualities they attributed to the bison themselves

Porto, Port & Pure Magic!

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Jim Beam: The Timeless Spirit of American Bourbon

A Classic That Continues to Lead

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A Sunday of Culinary Art and Champagne Elegance.

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A New Chapter in Elegance: Welcoming Camus Cognac to Alcobrands

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Sooo Goodini: Granini Gets a Fresh New Look

Same Delicious Taste, Brand-New Vibes

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Introducing Nobeltje – A Taste of Ameland Tradition

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The Belgian icon Filliers Distillery joins the Alcobrands Family

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