Żubrówka: A 500-Year Legacy of Tradition and Taste

Brands

Żubrówka Bison Grass Vodka stands as a testament to centuries of tradition and craftsmanship. With origins tracing back to the 15th century, it is often hailed as the world's first flavored vodka. The Polish nobility of that era believed that adding a blade of bison grass to their vodka not only enhanced its flavor but also imbued it with strength and vitality, qualities they attributed to the bison themselves

From Forest to Bottle

The distinctive flavor of Żubrówka comes from Hierochloe odorata, commonly known as bison grass. This aromatic herb grows exclusively in the wild, particularly in the Białowieża Forest, a UNESCO World Heritage site and one of Europe's last primeval forests. The grass is hand-harvested under strict environmental regulations, ensuring its purity and sustainability .

Crafting the Spirit

The production of Żubrówka involves a meticulous two-stage maceration process. The bison grass is infused with water and alcohol in special macerators, extracting its essence. This mixture is then seasoned and filtered to achieve the vodka's signature green hue and fresh, hay-like aroma. Each bottle contains a hand-picked blade of bison grass, symbolizing the brand's commitment to authenticity and tradition .

A Global Icon

Today, Żubrówka is celebrated worldwide, available in over 40 countries. Its unique flavor profile, characterized by hints of vanilla, almond, and cinnamon, has garnered numerous awards and a dedicated following. In Poland, it is not just a drink but a cultural icon, often enjoyed chilled or mixed with apple juice in a cocktail known as "Apple Żu," reminiscent of apple pie .The more you know, the richer your next sip.

Beyond Tradition: Innovation and Sustainability

While rooted in tradition, Żubrówka continues to innovate. The brand has expanded its range to include Żubrówka Biała, a pure vodka distilled six times for a smoother taste, and Żubrówka Czarna, which undergoes charcoal and oak filtration for a milder flavor. These variations cater to diverse palates while maintaining the core values of quality and authenticity

Sustainability remains a cornerstone of Żubrówka's ethos. The harvest of bison grass is regulated to preserve the delicate ecosystem of the Białowieża Forest, ensuring that future generations can continue to enjoy this exceptional spirit

A Toast to Tradition

Żubrówka is more than just a vodka; it is a journey through time, nature, and culture. Each bottle encapsulates over 500 years of history, offering a taste of Poland's rich heritage and the untamed beauty of the Białowieża Forest. Whether sipped neat, chilled, or mixed into a cocktail, Żubrówka invites you to experience the spirit of the bison and the legacy of a nation.

Alcobrands is proud to add new chapters to the story of Żubrówka. Want to know more about our work for this exceptional brand? Get in touch with our team!

You may recognize it by its signature green glow or the crisp coolness that lingers long after the first sip. Get 27 is more than just a mint liqueur. It’s a French icon, passed down through centuries and reinvented by each new wave of taste-makers and partygoers. At Alcobrands, we’re proud to bring this bold spirit to a new generation of life enjoyers.

The Art of Rarity: Bowmore ARC-54 Sets a New Standard in Brussels

On 28 May, Alcobrands hosted an exclusive event in Brussels to unveil one of the most remarkable releases in Bowmore’s storied history: the Bowmore ARC-54. This ultra-rare single malt whisky, developed in collaboration with Aston Martin, represents a striking fusion of tradition, innovation and design.

The Official Start of a New Partnership

A shared kickoff moment to connect, learn and look ahead together.

The Don walks in. Sandeman joins Alcobrands!

We are proud to announce that Sandeman, one of the world’s most iconic port and sherry houses, is now part of the Alcobrands portfolio.

Thomas Henry debuts VIVID WATERMELON – A Limited Edition for the Summer

To celebrate its 15th anniversary, premium mixer brand Thomas Henry is launching a true category innovation: VIVID WATERMELON – Limited Edition exclusively in the iconic Thomas Henry 0,2l premium glass bottle

A Sunday of Culinary Art and Champagne Elegance.

Jim Beam: The Timeless Spirit of American Bourbon

A Classic That Continues to Lead

For more than two centuries Jim Beam has stood as one of the most iconic names in the world of bourbon. It is a brand built on heritage family craft and a commitment to quality that has never wavered.

Hand-dipped in excellence. The story of Maker’s Mark.

Maker’s Mark is an American standard-bearer. This Kentucky bourbon has been topping the shelves of the best bars since it was launched 70+ years ago. We could wax poetically about the world’s first premium refined bourbon, but this one prefers to always give it to you straight. Here’s what you need to know.

Hibiki Japanese Whisky: A Symphony of Flavors and Craftsmanship

Few whiskies in the world evoke as much elegance and artistry as Hibiki Japanese Whisky. A flagship blend from Suntory, Hibiki is a shining example of Japan’s meticulous approach to whisky-making. Since its debut in 1989, it has consistently set the standard for Japanese whisky, earning numerous accolades and captivating connoisseurs worldwide.

Porto, Port & Pure Magic!

A heartfelt thank you to Sogrape for inviting the full Alcobrands team to Porto. Together we immersed ourselves in the city’s vibrant heartbeat, the legacy of Sandeman, and the unforgettable magic of port. It was more than a trip – it was a celebration of craftsmanship, culture, and connection.

The Yamazaki 18 YO Takes the Crown

Great news from the world of whisky: The Yamazaki 18 YO has been awarded Supreme Champion at the International Spirits Challenge 2025.

Licor Beirão – Portugal’s Heart in a Glass

We’re excited to introduce another legend to the Alcobrands family: Licor Beirão – Portugal’s beloved national liqueur. With its unmistakable flavor and rich backstory, this is more than a drink. It’s pure Portuguese soul.

Sooo Goodini: Granini Gets a Fresh New Look

Same Delicious Taste, Brand-New Vibes

At Granini, fruit juice is more than just a drink. It’s a moment of joy, a burst of flavor and a little spark of sunshine in your day. Now, your favorite fruity companion is getting a fresh new look!

Welcome to the Clan – Discover the Spirit of Clan Campbell

At Alcobrands, we proudly welcome a whisky that embodies the bold spirit, rich history, and noble traditions of Scotland: Clan Campbell. Known as The Noble Scotch Whisky, Clan Campbell invites both long-time enthusiasts and new explorers into a legacy rooted in bravery and character.

Welcome to the Clan isn’t just a tagline, it’s an invitation. A call to those who value authenticity, camaraderie and the courage to stand out.

A New Chapter in Elegance: Welcoming Camus Cognac to Alcobrands

At Alcobrands, we believe in the power of exceptional experiences. Our journey has always been about discovering and sharing the finest beverages with the world. Today, we are thrilled to announce a new chapter in our story—a chapter that brings the timeless elegance of Camus Cognac into our distinguished portfolio.

An Onboarding Adventure: Team AB NL at Thomas Henry’s Berlin Headquarters

Some journeys are more than just trips, they’re transformative experiences. That’s exactly what our Sales Team NL discovered during an exciting onboarding with Thomas Henry in Berlin. The city’s electric vibe, paired with Thomas Henry’s unwavering dedication to premium mixers, set the perfect backdrop for two days of learning, tasting, and elevating our craft.

Limoncello Dicapri: A Taste of Italian Summer on the Canals of Amsterdam

On Tuesday, July 29, the spirit of Capri drifted into the heart of Amsterdam. Limoncello Dicapri, joined by eight local influencers, hosted an enchanting summer afternoon that brought La Dolce Vita to life along the city’s iconic canals — all dressed in elegant Italian white with a refreshing hint of lemon.

Rare gem whisky: Alcobrands exclusives

Some drinks just taste better when they’re hard to get. Alcobrands proudly represents a curated, limited selection of luxury whiskies, each a masterpiece of craft, history and flavour.

The Belgian icon Filliers Distillery joins the Alcobrands Family

We are proud to welcome the iconic Filliers Distillery to the Alcobrands portfolio starting 12 January. A partnership built on shared values and a mutual ambition to grow.

Alcobrands appointed exclusive distributor for Sheridan’s in Belgium and Luxembourg

Alcobrands is proud to announce its appointment as the exclusive distributor for Sheridan’s in Belgium and Luxembourg. This new chapter further strengthens the long standing partnership with Casa Redondo following the successful introduction and growth of Licor Beirão and Safari in the BELUX markets.

Introducing Nobeltje – A Taste of Ameland Tradition

We’re proud to welcome a new gem to our portfolio: Nobeltje. This iconic Dutch herbal liqueur, with its warm flavors and rich heritage, is more than just a drink – it’s a story passed down through generations.

Meet Aperiniets – The Aperitivo, Reinvented

Say hello to Aperiniets – the latest addition to our portfolio, and your new favorite alcohol-free aperitif. Bold in flavor, light in spirit, and unmistakably stylish, Aperiniets proves that you don’t need alcohol to raise the bar.