Porto, Port & Pure Magic!

Brands

A heartfelt thank you to Sogrape for inviting the full Alcobrands team to Porto. Together we immersed ourselves in the city’s vibrant heartbeat, the legacy of Sandeman, and the unforgettable magic of port. It was more than a trip – it was a celebration of craftsmanship, culture, and connection.

Through the streets of Porto

Our adventure began with a playful tuktuk tour through the city center. Porto revealed itself in layers – from centuries-old churches adorned with azulejo tiles to winding alleys that opened up to breathtaking views over the Douro River. The ride brought us close to the rhythm of the city: lively squares, hidden corners, and a mix of tradition and modern energy that makes Porto so unique.

As the tuktuks zipped through the narrow streets, we laughed, pointed, and shared stories. It was the perfect way to bond as a team and feel the spirit of Porto come alive.

The House of the Don

From the streets of Porto, we made our way to the legendary Sandeman House – a name that resonates far beyond Portugal. Inside, history unfolded before us. We learned how Sandeman, founded in 1790, grew into an icon known around the globe. The Don, cloaked in black with his wide-brimmed Spanish hat, remains one of the most recognizable figures in the world of wine and spirits – a true symbol of timeless style and quality.

Walking through the cellars and listening to the stories, we felt the weight of tradition and the pride of innovation. Every cask, every bottle, seemed to carry not just flavors but also centuries of dedication.

Blending our own

The experience became even more personal when we had the chance to create our very own port. With expert guidance, we explored the art of blending – balancing aromas, textures, and flavors into something unique. It was both challenging and inspiring, as we discovered how delicate and precise the craft truly is.

Holding a glass of our own creation felt special. It was more than just a tasting – it was a glimpse into the mastery that defines Sandeman, and a memory we’ll carry with us.

Moments that matter

Between the city’s beauty, the history of Sandeman, and the hands-on blending, what stood out most was the sense of connection. Sharing these moments together as a team made the trip unforgettable. We left not only with knowledge and appreciation but also with a renewed sense of pride in representing Sandeman in the Benelux.

Always In Good Company

None of this would have been possible without the warm hospitality of Sogrape. Thank you for opening your doors, guiding us through Porto’s treasures, and letting us experience the magic of Sandeman up close.

At Alcobrands, we are proud to bring Sandeman to our partners and customers. Wherever we go, we raise a glass to heritage, craftsmanship, and unforgettable moments – always In Good Company.

Alcobrands is proud to announce its appointment as the exclusive distributor for Sheridan’s in Belgium and Luxembourg. This new chapter further strengthens the long standing partnership with Casa Redondo following the successful introduction and growth of Licor Beirão and Safari in the BELUX markets.

Żubrówka: A 500-Year Legacy of Tradition and Taste

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Sooo Goodini: Granini Gets a Fresh New Look

Same Delicious Taste, Brand-New Vibes

At Granini, fruit juice is more than just a drink. It’s a moment of joy, a burst of flavor and a little spark of sunshine in your day. Now, your favorite fruity companion is getting a fresh new look!

A New Chapter in Elegance: Welcoming Camus Cognac to Alcobrands

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Hand-dipped in excellence. The story of Maker’s Mark.

Maker’s Mark is an American standard-bearer. This Kentucky bourbon has been topping the shelves of the best bars since it was launched 70+ years ago. We could wax poetically about the world’s first premium refined bourbon, but this one prefers to always give it to you straight. Here’s what you need to know.

Thomas Henry debuts VIVID WATERMELON – A Limited Edition for the Summer

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Welcome to the Clan – Discover the Spirit of Clan Campbell

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Welcome to the Clan isn’t just a tagline, it’s an invitation. A call to those who value authenticity, camaraderie and the courage to stand out.

A Burst of Freshness Since 1796: The Story of Get 27

The iconic mint liqueur that keeps it cool in every generation

You may recognize it by its signature green glow or the crisp coolness that lingers long after the first sip. Get 27 is more than just a mint liqueur. It’s a French icon, passed down through centuries and reinvented by each new wave of taste-makers and partygoers. At Alcobrands, we’re proud to bring this bold spirit to a new generation of life enjoyers.

The Don walks in. Sandeman joins Alcobrands!

We are proud to announce that Sandeman, one of the world’s most iconic port and sherry houses, is now part of the Alcobrands portfolio.

The Yamazaki 18 YO Takes the Crown

Great news from the world of whisky: The Yamazaki 18 YO has been awarded Supreme Champion at the International Spirits Challenge 2025.

A Sunday of Culinary Art and Champagne Elegance.

Hibiki Japanese Whisky: A Symphony of Flavors and Craftsmanship

Few whiskies in the world evoke as much elegance and artistry as Hibiki Japanese Whisky. A flagship blend from Suntory, Hibiki is a shining example of Japan’s meticulous approach to whisky-making. Since its debut in 1989, it has consistently set the standard for Japanese whisky, earning numerous accolades and captivating connoisseurs worldwide.

Licor Beirão – Portugal’s Heart in a Glass

We’re excited to introduce another legend to the Alcobrands family: Licor Beirão – Portugal’s beloved national liqueur. With its unmistakable flavor and rich backstory, this is more than a drink. It’s pure Portuguese soul.

Jim Beam: The Timeless Spirit of American Bourbon

A Classic That Continues to Lead

For more than two centuries Jim Beam has stood as one of the most iconic names in the world of bourbon. It is a brand built on heritage family craft and a commitment to quality that has never wavered.

The Official Start of a New Partnership

A shared kickoff moment to connect, learn and look ahead together.

An Onboarding Adventure: Team AB NL at Thomas Henry’s Berlin Headquarters

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Limoncello Dicapri: A Taste of Italian Summer on the Canals of Amsterdam

On Tuesday, July 29, the spirit of Capri drifted into the heart of Amsterdam. Limoncello Dicapri, joined by eight local influencers, hosted an enchanting summer afternoon that brought La Dolce Vita to life along the city’s iconic canals — all dressed in elegant Italian white with a refreshing hint of lemon.