Thomas Henry debuts VIVID WATERMELON – A Limited Edition for the Summer

Brands

To celebrate its 15th anniversary, premium mixer brand Thomas Henry is launching a true category innovation: VIVID WATERMELON – Limited Edition exclusively in the iconic Thomas Henry 0,2l premium glass bottle

This first-of-its-kind watermelon premium mixer will be available across the On-Trade in about 20 markets mainly in the Nordics, Baltics, Benelux, Spain, Greece, the Balkans, and Central Eastern Europe, rolling out from mid-April and driving activations throughout the summer.

As the only watermelon-flavored premium mixer on the market, VIVID WATERMELON offers a refreshingly juicy, lightly sweet profile, with hints of pomegranate and citrus to create a well-balanced and versatile drink experience. Made with 9.3% real fruit juice and all natural ingredients, it stands out as a high-quality option for bartenders and consumers alike.

Moving beyond tonic – A new era of mixing

The industry is entering a post-tonic era, where gin stagnates, and consumers seek new, exciting flavors in their drinks. As people experiment more with alternative spirits and fresh highball serves, bartenders need mixers that go beyond the ordinary.

"With VIVID WATERMELON, we wanted to create a mixer that taps into a globally loved flavor while giving bartenders a versatile, easy-to-use tool to craft exciting drinks," says Marco Frizzarin, Senior International Brand Manager at Thomas Henry. "We know that complexity behind the bar doesn’t always mean complicated recipes—sometimes, the right mixer can make all the difference. That’s what we’re bringing to the table with this flavor that was developed within our closest circle of brand ambassadors and brand friends."

Versatility for highballs, spritzes, or pure enjoyment

VIVID WATERMELON is designed to complement a wide range of serves, from highball and spritz variations to enjoying it pure, over ice. Its light and fruity character aligns with the growing trend of daytime drinking as well as Low- & No-ABV cocktails, making it a go-to choice for summer refreshment.

WATERMELON HIGHBALL

With vodka remaining a staple in the global spirits market, Thomas Henry’s recommended Watermelon Highball – featuring vodka , lime juice and Thomas Henry VIVID WATERMELON – provides a simple yet sophisticated serve for bars looking to offer a fresh and exciting alternative to classic long drinks.

Available for a limited time – Don’t miss out

With its bold innovation and global appeal, VIVID WATERMELON is set to become the must-have mixer of the season. Available from mid-April, this limited-edition release will be tested in the summer of 2025 with a possibility of further expansion in 2026.

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